Presence Evangelism in Networking

If you have been involved with social networking for any length of time, you have probably come across one of these services.  The four services represent a myriad of GPS-enabled apps that can let people know where you are.

The most well-known is Facebook Places.  On the rise in many metro areas is Foursquare.  Lacking some of the social connection aspects, Google Places has been a market fixture for a while in many different forms.  My new favorite is Soundtracking.  Not only can you “post/tweet” where you are, but you can tell everyone what music you are listening to.

As you can tell, I am currently rocking a little Marty Mikles and transMission’s new album, “Majestic” (

All of these apps give a user the opportunity to show where they are and what they may be doing within the confines and purposes of the app.  Foursquare even turns this process into a game.  Whomever is checked into a “place” becomes the Mayor.  Some retailers have started giving special discounts to the current “Mayors.”  I am still the Mayor of the Albany Salvation Army which does not get me any discounts,  Geesh!

All of these GPS-enabled apps can help ministers and leaders by simply showing where that person is.  It is a concept that is becoming known as “Presence Evangelism.”

Presence evangelism is not so much verbal persuasion, but action persuasion through deeds, good works, sincere love and friendship.  To put it another way, it is the Church being Christ’s arms reaching out into the community. Christ’s love is shared through the examples of serving, caring and helping the community’s needs.

Presence evangelism goes beyond saying you are going to do something or go somewhere to actually doing something and going somewhere.  By utilizing effectively some of these apps, a minister/leader/guide can show people where they are and how they are making an impact in the community.  It shows where they are ministering at and with whom.  One of the things that Jesus did very well was being with His disciples.  He ate with them, laughed with them, partied with them, and traveled with them.

Would it hurt you to show people where you are today and how you are making a difference in your community and in the kingdom?

SAFETY NOTE: As with any programs, there are situations that are not always true all of the time.  I would discourage you from revealing too much about the location and activities in certain areas, ie. counseling people, your own home, who you are visiting in the hospital, etc.  Using your best judgment is often the best step you can take!

SermonGeneral Out!

6 Social Ministry Tips for Leaders and Others

Mashable has provided us 6 effective strategies for small businesses.  I have done some translating and editing for church/ministry/youth group/etc. use for you, but the original link is at the top if you want to see it.

RE_MASHABLE: 6 Social Ministry Tips for Church & Small Groups

1. Your Members Know Best – Find out what social media networks your members are on and share there.  Most of our current group does not use email, but they are all on Facebook.  We share on Facebook, because that is where the majority of them are.

2. “Social Media Isn’t Necessarily Free” – While it does not cost much to start most social media networks, it does take time and creative energy to stay engaged with it.  If you think it is a priority for your ministry/small group, then go after it.  There are still many groups who do not have a presence online.

3. Don’t Measure Success by Member Counts – Just because another church or group or brand has more friends/followers, it does not mean that you are not doing a good job.  People might be “subscribed”, but they may not be plugging in.  Remain engaging and keep it fresh!

4. Put a Face to the Name – It cannot always be about your group or church.  Let people see the person or people behind the screen that is sharing.  Social Media guru, Jenily Silva ( recently shared with me that “I must become a brand.”  People want to see, not only what is going on, but also the people who are making it happen.

5. Learn from the Experts – Look at what other groups are doing and do that!  If it works, keep it.  If it doesn’t, find something else to try.  What works for big churches does not always work for little churches.

6. “Get Help Without Relinquishing Identity” – Find some other people in your group to help you keep it going!  You need to still maintain the focus, but you do not have to provide all of the content.  Find people who like to share and let them share.

Huge shout out to Mashable for the great ideas!  I would encourage you to read the original article.

I am the SermonGeneral and I am Doing the Most Good!

From Social SalArmy – Why Do You Need to Create a Twitter Schedule

Here is a great post from a site new to me about scheduling tweets.  This could come in handy for the busy corps officer/minister/lay leader to send out meeting reminders for program participants, send out news about upcoming events in your community, etc.

Enjoy!  Huge shout out to Social SalArmy for its’ ideas!

SermonGeneral Out!!

Facebook vs. Twitter

Facebook vs. Twitter.

Here is some interesting information from Digital Surgeons concerning the use of media giants, Facebook and Twitter.

A quote from the article:

Think of what this means to your ministry. How many young people live near or around your church or parish? For every 10 that you see, 8 of them have a Facebook AND a Twitter account.

Ask yourself, how long can I wait to get into the stream of community?

SermonGeneral Out!